The Creatives Room

See what you can switch on when the screen is off

Brand: Unicef · Agency: Unicef internal · Year: 2023 · Category: Print / OOH · Medium: image

The image features a cool colour palette, dominated by the muted tones reflected on a dark television screen that acts as a canvas. Gentle, naturalistic lighting emphasizes the tender human connection captured within the reflection. The composition uses the television as a central frame, drawing the viewer into an intimate, observational moment. The overall mood is one of quiet joy and gentle encouragement, celebrating genuine human connection in contrast to passive screen consumption.

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See what you can switch on when the screen is off - Unicef internal - 2023 | The Creatives Room