The Creatives Room

See it All

Brand: Randolph Engineering · Agency: RKCR/Y&R · Year: 2016 · Category: Print / OOH · Medium: image

A triptych of high-contrast photographic portraits by Patrice De Villiers, Daniel Karlson, and Jakob Helbig. The minimal-text posters feature tightly-framed subjects related to flight and sharp vision: a hawk, an aviator, and a pilot in a helmet. Compositions are centered and focus on the subject's gaze or reflective visor, linking to the campaign's 'See it All' tagline.

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See it All - RKCR/Y&R - 2016 | The Creatives Room