The Creatives Room

Secure your head before you ride

Brand: Jordan Insurance Company · Agency: Y&R · Year: 2016 · Category: Print / OOH · Medium: image

Photographer Adriano Von Markendorf's series of studio portraits feature subjects whose heads are graphically manipulated to mimic the shape of an unbuckled helmet strap. The images are tightly cropped on the face and employ dramatic, high-contrast lighting against a dark, uniform background. The color palette is muted and somber, emphasizing the unsettling and cautionary nature of the visual metaphor.

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Secure your head before you ride - Y&R - 2016 | The Creatives Room