The Creatives Room

Searching for Hope

Brand: serviço social redentora · Agency: Studio Ponto · Year: 2019 · Category: Print / OOH · Medium: image

This series of print ads from creative director Faustino Carmona uses a single, repeating graphic concept. Each execution places a Google-style search bar against a stark, dark grey background. The typed-in search query represents a painful social issue ('how to stop being gay,' 'how to overcome depression'). The container of the search bar is cleverly illustrated to form a symbol of the user's despair, such as a hangman's noose or a razor blade.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Searching for Hope - Studio Ponto - 2019 | The Creatives Room