The Creatives Room

Saving button

Brand: VUB · Agency: zaraguza · Year: 2014 · Category: Case Studies · Medium: video

Extreme close-up of a man's torso in a textured teal-blue knit blazer over a white shirt, his hands fastening the middle button, a silver wristwatch on the left wrist. A large rounded orange pill-shaped UI button is laid over the centre of the frame, holding a white piggy-bank icon and the words "RATHER SAVE" in white. Soft even lighting against a plain pale background.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Saving button - zaraguza - 2014 | The Creatives Room