The Creatives Room

Save Forests

Brand: wwf · Year: 2018 · Category: Print / OOH · Medium: image

A stark illustration by Unnati Sharma centers on a tree trunk with a vertical gash, from which thick red liquid resembling blood drips down the bark. The bark is rendered in a realistic, textured style, creating a visceral contrast with the unnatural bleeding. Set against a dark and desaturated forest background, the composition uses the color red to create an immediate, stressful sense of alarm about deforestation.

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Save Forests - 2018 | The Creatives Room