The Creatives Room

Saudi Arabia

Brand: Salamatouna · Agency: Media Trends · Year: 2018 · Category: Commercials · Medium: video

A high aerial wide over Riyadh in heavy dust haze — the city flattens into a pale pinkish-grey monochrome, with a long arterial road and dense low-rise housing blocks in the foreground and the downtown towers, including the distinctive Kingdom Centre silhouette, dissolving into the murk on the horizon. A large white supered title sits centre-frame: Arabic 'الرياض' above the Latin transliteration 'RiyÄdh'. Very low contrast and near-desaturated by atmosphere; drone-height perspective emphasising extent rather than detail.

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Saudi Arabia - Media Trends - 2018 | The Creatives Room