The Creatives Room

Santa Fe

Brand: Hyundai · Category: Commercials · Medium: video

In a wet, overcast car park a father loads a boot as two kids in muddy football kit (red and green) crowd around the open tailgate of a grey Hyundai Santa Fe. Other cars flank the frame; bare trees and grey sky behind, rain-slicked tarmac reflecting the light. Muted, cinematic desaturated grade.

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Santa Fe | The Creatives Room