The Creatives Room

Samsung // Unlocker

Brand: Samsung · Agency: Droga5 · Year: 2024 · Category: Commercials · Medium: video

The frame holds three young people walking toward camera through what reads as a school or campus atrium with full-height glazing and columns behind them. The central figure - a young woman in clear-framed glasses, a pink hoodie under an oversized denim jacket - is in focus and looking slightly up and past the lens; a young man in denim on the left and a young woman in a yellow striped top on the right are softer, flanking her. Daylight from the glazing behind them backlights the group and blows out the exterior, keeping faces in cool, even fill. The staging is a slow-motion hero walk, with th

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Samsung // Unlocker - Droga5 - 2024 | The Creatives Room