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Safe at 3AM

Brand: Dubai Department of Economy and Tourism · Agency: VML Dubai · Year: 2024 · Category: Case Studies · Medium: video

The visual style embraces a cool, vibrant colour palette, typical of city nights, with neon lights and urban glow subtly illuminating scenes. Lighting is predominantly naturalistic, using available streetlights and venue lighting to create an authentic, inviting atmosphere without artificiality. Compositions vary from intimate close-ups capturing expressions of joy and relaxation to wider shots that establish the bustling yet safe urban environment. The overarching mood is one of serene joy, freedom, and deep security, often featuring women smiling and at ease, reinforcing the campaign's centr

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Safe at 3AM - VML Dubai - 2024 | The Creatives Room