The Creatives Room

SAD KAMA-CHAN

Brand: B&Q · Agency: koo production · Year: 2012 · Category: Case Studies · Medium: video

Dark green-black case-study board. At center, a round white fish-cake with a hand-drawn frowning face is lifted by chopsticks; "SAD KAMA-CHAN" reads in green caps. Stats read 404K, 24%, 80%, +299% and 230K. A dense grid of user reaction videos and photos, some showing smiley fish-cakes, runs along the bottom.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

SAD KAMA-CHAN - koo production - 2012 | The Creatives Room