The Creatives Room

Runner 321

Brand: Adidas · Agency: FCB Canada · Year: 2022 · Category: Case Studies · Medium: video

A clean, light Adidas "Runner 321" case-study board. The centre shows a runner's torso in an orange adidas singlet with the race bib "RUNNER 321", hands on hips, under the line "THE FIRST ICONIC NUMBER IN SPORTS FOR PEOPLE WITH DOWN SYNDROME". A right collage stacks race-bib photos and a social post. White stats read "269M", "278" and "252". Palette is bright with orange as the key accent.

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Runner 321 - FCB Canada - 2022 | The Creatives Room