The Creatives Room

Rule Yourself (Michael Phelps)

Brand: Under Armour · Agency: Droga5 · Year: 2016 · Category: Commercials · Medium: video

A blue-graded composite laid out as a grid of images around a central swimmer. The largest panel shows Michael Phelps gliding underwater in a cap and goggles, ringed by smaller tiles of him being massaged, training and poolside. The white Under Armour logo sits top right. Cool white type reads 'IT'S WHAT YOU DO IN THE DARK THAT PUTS YOU INTO THE LIGHT' above 'RULE YOURSELF. I WILL.' at lower right. The whole frame is bathed in deep aquatic blue.

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Rule Yourself (Michael Phelps) - Droga5 - 2016 | The Creatives Room