The Creatives Room

Rooted In Excellence

Brand: Michelin · Category: Commercials · Medium: video

A large Michelin tyre stamped with the Bibendum logo dominates the frame inside an industrial plant, yellow machinery and fluorescent tubes behind. A cool steel-and-yellow palette with hard factory lighting and shallow focus on the sidewall.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Rooted In Excellence | The Creatives Room