The Creatives Room

Rockstar

Brand: Workday · Agency: Ogilvy New York · Year: 2023 · Category: Case Studies · Medium: video

The visual aesthetic is bright and clean, characterized by cool, professional office lighting that provides a stark contrast to the gritty, rock-and-roll persona of Ozzy Osbourne. Compositions are primarily medium shots and close-ups, focusing on facial expressions and reactions to amplify the comedic effect. The mood is lighthearted and absurd, leveraging the unexpected casting to generate a sense of playful subversion and an underlying message of confident disruption in the corporate space. The human element is central, with deliberate framing to highlight the clashing personalities and deli

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Rockstar - Ogilvy New York - 2023 | The Creatives Room