The Creatives Room

Rio Olympics 2016 - The Greatest Show on Earth

Brand: BBC · Agency: BBC Creative · Year: 2016 · Category: Commercials · Medium: video

A photoreal CGI giant armadillo stands with its back to camera in a dark jungle clearing, surrounded by ferns, palms and moss-covered rocks. Low teal-green light filters through the canopy, keeping the scene moody and shadowed with a single brighter gap ahead. A white BBC Sport logo sits top right. Wide cinematic framing.

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Rio Olympics 2016 - The Greatest Show on Earth - BBC Creative - 2016 | The Creatives Room