The Creatives Room

Rides Maui

Brand: Rapha · Category: Commercials · Medium: video

A cyclist in dark Rapha kit and helmet is shot in tight side profile, sweat on his bearded face, the green background streaked into motion blur to convey speed. Low-key naturalistic light, muted greens and cool shadow tones, shallow focus with strong motion blur behind. A companion frame shows a surfer walking to a dawn beach seen through an open truck door, deep sunset silhouette.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Rides Maui | The Creatives Room