The Creatives Room

Reviews of Hope

Brand: Google · Agency: google creative lab · Year: 2021 · Category: Case Studies · Medium: video

A dense mosaic grid of documentary thumbnails - dozens of small stills of people in Indonesian homes using Google voice search on phones: elderly couples, parents with babies, young workers in polo shirts, each tagged with a name and age (Danu 32, Renee 30, Gres Elly 22). Warm natural interiors and a recurring Google search-bar overlay. Bright, authentic grade.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Reviews of Hope - google creative lab - 2021 | The Creatives Room