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Respect nature, and it will take care of you.

Brand: Super Soco · Agency: stgh good ideas · Year: 2025 · Category: Print / OOH · Medium: image

This series of four photographic print ads uses humor to illustrate its environmental message. Each image frames a Super Soco electric motorcycle being miraculously shielded from urban grime by an element of nature. In one, a flock of pigeons avoids dirtying the hero bike; in another, a strategically placed plant blocks dog pee. The art direction uses a clean, observational style, with the protected Super Soco always appearing pristine against a grittier urban background.

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Respect nature, and it will take care of you. - stgh good ideas - 2025 | The Creatives Room