The Creatives Room

Resilience Is A Gift

Brand: RIMOWA · Category: Commercials · Medium: video

An overhead, first-person POV shot: two hands with a gold ring reach toward the ribbed aluminum lid of a RIMOWA suitcase, its surface covered in a collage of skate-culture stickers -- 'FTP Skateboards', a smiling sun graphic reading 'The Sun Never Fails To Make Me Smile', 'Wax Dealers', and other worn, sun-faded decals. Warm natural daylight, a slightly desaturated, sunbleached palette, and visible grain give it a lived-in, documentary-style texture rather than a glossy studio look.

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Resilience Is A Gift | The Creatives Room