The Creatives Room

Relax Your Tight End

Brand: Novartis · Agency: area 23 · Year: 2026 · Category: Case Studies · Medium: video

Split-screen of two rear waist-down shots: left, an athlete in dark trousers with a red side-stripe and red jersey; right, someone in grey pinstripe suit trousers, hands at side. A Novartis logo sits centre-top above a retro teal-and-white script logo 'Relax your Tight End'. Clean even lighting, muted everyday tones, playful register on a clinical subject.

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Relax Your Tight End - area 23 - 2026 | The Creatives Room