The Creatives Room

Reimagine Not Recreate

Brand: Adidas · Category: Commercials · Medium: video

A cavernous dark studio soundstage with a deep blue backdrop; a single object sits on a slim plinth atop a track dolly rig, flanked by film lights, flags and stands. The palette is cool blue and near-black, lit theatrically to isolate the small central subject in the vast empty space.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Reimagine Not Recreate | The Creatives Room