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Refurb: Better Than New

Brand: Philips · Agency: Ogilvy · Year: 2023 · Category: Case Studies · Medium: video

The visual character is stark and impactful, utilizing a desaturated, muted color palette with occasional pops of industrial cool tones to emphasize the bleakness of electronic waste. Lighting is often natural and diffused, highlighting the scale of the problem without dramatic flairs, contributing to an unvarnished, documentary-like feel. Compositions are wide and expansive, showcasing vast urban landscapes alongside towering mounds of discarded technology, creating a sense of overwhelming scale and societal challenge. The mood is somber and urgent, aiming to evoke a feeling of environmental

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Refurb: Better Than New - Ogilvy - 2023 | The Creatives Room