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Recycled - Responsibility means recyclability

Brand: Nespresso · Agency: mccann paris · Year: 2019 · Category: Commercials · Medium: video

Dark forest-green background fills the frame. A centred white NESPRESSO wordmark sits above three lines of pale caps text: RECYCLED NESPRESSO COFFEE GROUNDS ARE TURNED INTO COMPOST. Below, a small terracotta plant pot holds dark soil and a single thin sprout with a pale bud, casting a soft shadow on the green surface. Flat, even lighting and a minimal product-card layout.

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Recycled - Responsibility means recyclability - mccann paris - 2019 | The Creatives Room