The Creatives Room

Recycle Me

Brand: Coca-Cola · Agency: ogilvy · Year: 2023 · Category: Case Studies · Medium: video

A single flat panel of Coca-Cola brand red fills the frame as a case-study board. At center a chilled aluminium can sits with its body pinched and folded inward, the white Coca-Cola script wrapping the dent. Small justified paragraphs headed BACKGROUND and IDEA flank it, with 'RECYCLE ME' set in white capitals below. A row of tiny video stills lines the bottom edge, and a cropped crushed can reading 'SABOR ORIG' bleeds off the right side.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Recycle Me - ogilvy - 2023 | The Creatives Room