The Creatives Room

Recycle, before others have to do it for you

Brand: Greenpeace · Agency: Pedro Juan y Diego · Year: 2021 · Category: Print / OOH · Medium: image

The image employs a desaturated, cool color palette with stark, dramatic lighting that creates deep shadows and highlights texture, enhancing the grittiness and severity of the subject. Compositionally, it features a close-up, slightly surreal shot of a human hand seemingly sculpted from discarded plastic, evoking a sense of human-made contamination and mutation. The mood is somber, unsettling, and urgent, aiming to provoke a visceral reaction of alarm and responsibility in the viewer.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Recycle, before others have to do it for you - Pedro Juan y Diego - 2021 | The Creatives Room