The Creatives Room

Rebrand

Brand: Apple TV · Agency: TBWA\Media Arts Lab · Year: 2026 · Category: Case Studies · Medium: video

Pure black field with the Apple logo and lowercase 'tv' rendered as layered, chromatic glass shapes. Refracted rainbow light splits into cyan, magenta, red and blue edges across the forms in a prism-like glow. Minimal, high-gloss motion-graphics still with no other text.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Rebrand - TBWA\Media Arts Lab - 2026 | The Creatives Room