The Creatives Room

Ray

Brand: Sonos · Category: Commercials · Medium: video

Cool blue-toned product shot: a wall-mounted TV screen shows an animated, anime-style close-up of a spectacled male character in a dramatic action pose, positioned directly above a black Sonos Ray soundbar sitting on a blue-grey media console. A clean white title card reading "Ray" sits centred between screen and product. The overall palette is crisp, cool blue and black - a staged, minimal tech-product-ad look rather than lifestyle or documentary imagery.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Ray | The Creatives Room