The Creatives Room

R.I.P. Leon

Brand: Apple · Agency: tbwa\media arts lab · Year: 2022 · Category: Commercials · Medium: video

A bearded-dragon lizard lies splayed and limp on a pale marble surface, one clawed leg raised, casting a soft shadow under even overhead light. White text reads 'iPhone 14' and, large, 'R.I.P. Leon', with a small white Apple logo in the lower-left. The clean, bright, minimal styling frames it as an Apple film title card.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

R.I.P. Leon - tbwa\media arts lab - 2022 | The Creatives Room