The Creatives Room

QLED

Brand: Samsung · Category: Commercials · Medium: video

Black-and-white frame showing a basketball player rendered as a stroboscopic multiple exposure: a continuous line of overlapping bodies mid-dribble sweeping across a dark floor, lit by a single hard light. High contrast, silvery greys against black, strong sense of arrested movement.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

QLED | The Creatives Room