The Creatives Room

Qatar

Brand: FIFA · Year: 2022 · Category: Commercials · Medium: video

A lone figure in a white thobe stands beneath a wide, gnarled acacia tree in an open desert, shot at sunset with the sun haloing directly behind the tree's canopy. The image has a grainy, filmic texture and heavy warm backlighting that reduces the figure to a near-silhouette against a glowing sky of soft golds fading into cool blue-grey clouds. Composition is symmetrical and painterly, with the sand foreground left empty and textured by wind.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Qatar - 2022 | The Creatives Room