The Creatives Room

Protein Kills Us

Brand: Fundación PKU · Agency: VMLY&Rx · Year: 2021 · Category: Print / OOH · Medium: image

A series of high-contrast, graphic still lifes frame common protein foods as deadly threats. A raw steak is butchered into a skull-and-crossbones, an egg yolk spills into a skull shape, and a milk splash freezes into a skull. Each composition is centered against a dark, featureless background under a single, direct light source, creating a stark chiaroscuro effect on the food.

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Protein Kills Us - VMLY&Rx - 2021 | The Creatives Room