The Creatives Room

PROTECTASBIH

Brand: SAUDIA AIRLINES · Agency: Leo Burnett · Year: 2019 · Category: Case Studies · Medium: video

Case-study board in white and green. The central photo shows aged hands resting on a white ihram garment, holding a strand of green prayer beads (tasbih). A "protectasbih" logo sits alongside the tagline "The first prayer beads that sanitizes hands." A glossy green bead strand appears as a product shot at right, with small process thumbnails and the Saudia logo. Stats read 1.5 million, 86.7 million, +65%, #1 topic.

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PROTECTASBIH - Leo Burnett - 2019 | The Creatives Room