The Creatives Room

Proper dining is back

Brand: Burger King · Agency: INGO Hamburg · Year: 2021 · Category: Print / OOH · Medium: image

This photographic print series, from agency INGO Hamburg, captures the makeshift ways people ate fast food during pandemic lockdowns. Each image shows a person or group eating a Burger King meal in an improvised and slightly absurd setting, such as a car dashboard or in a bathtub. The style is naturalistic and documentary-like, using available light to create unglamorous, relatable scenes that contrast with typical glossy food advertising.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Proper dining is back - INGO Hamburg - 2021 | The Creatives Room