The Creatives Room

PromptZero

Brand: EPIC · Agency: Impact BBDO · Year: 2023 · Category: Commercials · Medium: video

The visual narrative juxtaposes the clinical, text-based interface of an AI prompt with the rich and often surreal imagery it generates. The screen-based action is intercut with the thoughtful, observational portrait of a creative professional as he works, creating a sense of dialogue between human and machine. The generated images themselves have a vast range of aesthetics, from stark photorealism to painterly abstraction, all rendered in a digital, slightly uncanny valley style. The mood is one of intellectual curiosity and creative exploration.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

PromptZero - Impact BBDO - 2023 | The Creatives Room