The Creatives Room

promise of tilcara

Brand: Coca Cola · Agency: David · Year: 2022 · Category: Commercials, Case Studies · Medium: video

Frame is a widescreen anamorphic exterior in the Quebrada de Humahuaca: an older man in a faded blue work shirt and straw hat, walking staff in hand, leading two llamas ribboned at the ears down a dusty path. Cardon cactus and pale ochre foothills recede behind him under a bleached high-altitude sky. Grade favours dry earth tones and a slightly lifted, sun-hazed black. Shallow-ish focus on the man with the second llama falling soft, and letterbox bars top and bottom confirm a cinematic 2.39:1 crop.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

promise of tilcara - David - 2022 | The Creatives Room