The Creatives Room

Progresso Soup Drops

Brand: Progresso · Agency: 1000heads · Year: 2018 · Category: Case Studies · Medium: video

Blue case-study board with a faint plaid grid. 'SOUP DROPS' in bold white with the tagline 'Soup you can suck on.' Two hands hold a blue Progresso can dropping lozenge-shaped 'soup drops', with a spoon holding one drop below. Stat callouts read '12.8 BILLION +196% SOLD OUT +14 Pt'. Press pull-quotes stack on the right and a boxed product mockup sits lower right.

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Progresso Soup Drops - 1000heads - 2018 | The Creatives Room