The Creatives Room

Price Packs

Brand: PENNY · Agency: Serviceplan Group · Year: 2021 · Category: Case Studies · Medium: video

Five everyday grocery products on a plain white backdrop, each package redesigned so a huge price is the artwork: a squeeze bottle marked 1.29, a blue box 0.79, a bread bag 0.99, a yellow box 0.90 and a red PENNY snack bag 1.09. Bold blue, yellow and red numerals with a small PENNY logo, under flat even studio light.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Price Packs - Serviceplan Group - 2021 | The Creatives Room