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Preserved Promos

Brand: Ziploc · Agency: VML New York · Year: 2025 · Category: Case Studies · Medium: video

This case study video, with motion design by Jonhatan Bolivar, primarily uses 2D motion graphics to demonstrate a mobile-first user journey. Crisp animations of the app interface are composited over POV shots of shoppers' hands holding smartphones in grocery stores. The visual identity is defined by the Ziploc brand palette of blue and green on clean white backgrounds, with bold sans-serif typography presenting key statistics.

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Preserved Promos - VML New York - 2025 | The Creatives Room