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Pre-Collision Assist with Automatic Emergency Braking

Brand: Ford Motor Company · Agency: LCT, Curitiba, Brazil · Year: 2021 · Category: Print / OOH · Medium: image

This conceptual print campaign uses still photography of awkward social situations where a person doesn't "know when to stop." Scenarios include a person talking at a public urinal or lingering too long in a hug. A red, rectangular graphic, imitating the dashboard warning for the Pre-Collision Assist feature, is superimposed over the person committing the social faux pas. This visual device humorously connects the car's safety technology to preventing social "collisions."

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Pre-Collision Assist with Automatic Emergency Braking - LCT, Curitiba, Brazil - 2021 | The Creatives Room