The Creatives Room

Prêt à Voter

Brand: Solar Impulse · Agency: electro pure · Year: 2014 · Category: Case Studies · Medium: video

This campaign case study uses a clean, corporate-documentary style, centered on the physical "Prêt à Voter" book and its delivery. Footage of the book is combined with shots of the outdoor advertising campaign and screen-captures of social media engagement. The visual language is defined by a cool, authoritative palette of dark blue, white, and gold, with animated text overlays used to present data and results.

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Prêt à Voter - electro pure - 2014 | The Creatives Room