The Creatives Room

Portatech

Brand: Canal+ · Agency: BETC Paris · Year: 2017 · Category: Commercials · Medium: video

A period-styled French living room: a woman in a red floral housedress and a man in a brown cardigan and oversized glasses sit on a beige sofa, both gesturing at an old boxy remote control. Floral curtains, a red-shaded lamp and dated furniture set a warm, faded 1970s/80s color grade. The frame is deliberately letterboxed with black bars into a boxy, near-square aspect ratio, mimicking archival broadcast footage rather than a modern widescreen commercial.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Portatech - BETC Paris - 2017 | The Creatives Room