The Creatives Room

POP Trading Company: How Big Is Your Pop Right Now?

Brand: Adidas · Year: 2023 · Category: Commercials · Medium: video

Cool, desaturated color palette rooted in gray concrete, brick textures, and soft European daylight. Shot with a mix of handheld naturalism, low-angle tracking shots that move alongside skaters, and still, composed portraits of the crew. The lighting feels completely naturalistic and unpolished, balancing gritty skate video realism with an elevated streetwear fashion aesthetic.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

POP Trading Company: How Big Is Your Pop Right Now? - 2023 | The Creatives Room