The Creatives Room

Play Station Vita

Brand: Sony · Agency: 180 Amsterdam · Year: 2013 · Category: Commercials · Medium: video

A neutral grey, softly blurred outdoor background frames a tight, symmetrical shot of two hands holding a black PS Vita console. The screen displays a bright in-game racing scene - a yellow sports car chased by a police car along a wooden pier street - lit in cool blue-grey ambient tones, with the composition centered entirely on the product.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Play Station Vita - 180 Amsterdam - 2013 | The Creatives Room