The Creatives Room

Play It Safe

Brand: Sydney Opera House · Agency: umbrelly · Year: 2016 · Category: Commercials · Medium: video

A bright daylight case-study board titled "Play it Safe" (with a flipped final e). The left shows a choir in brown suits inside a warm timber concert hall; the centre shows a group of performers in coloured suits (pink, blue, orange) dancing on the Sydney Opera House forecourt with the white sails and blue sky behind. White stats read "231 BROWN SUITS", "840 RECORDED MUSIC TRACKS" and "664 INTERNATIONAL STORIES". Palette is clean blues and warm wood.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Play It Safe - umbrelly - 2016 | The Creatives Room