The Creatives Room

Play for the World

Brand: Nike · Agency: wieden+kennedy · Year: 2020 · Category: Commercials · Medium: video

A black-and-white frame of a shirtless, muscular athlete training indoors beside tall windows, motion blur trailing off a skipping rope. Centred white serif text reads "Play for the World". The monochrome grade is high in contrast, deep shadows and bright window light modelling the body against the dark interior.

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Play for the World - wieden+kennedy - 2020 | The Creatives Room