The Creatives Room

Plastic Surgery

Brand: ikea · Agency: MADS Moscow · Year: 2020 · Category: Print / OOH · Medium: image

A series of print ads, created by students from MADS Moscow, features studio product photography of plush sea animal toys. Each toy is depicted as physically deformed by plastic pollution, such as a seal with its snout misshapen by a six-pack ring. The images use the clean, minimalist aesthetic of IKEA

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Plastic Surgery - MADS Moscow - 2020 | The Creatives Room