The Creatives Room

Plastic Ocean

Brand: Sea Shepherd · Agency: FF New York · Year: 2018 · Category: Print / OOH · Medium: image

The visuals feature a cool-toned, desaturated palette, enhancing the somber and urgent mood. Lighting is dramatic and high-contrast, casting deep shadows to emphasize the disturbing fusion of marine animals and plastic refuse. Compositions are tight and confrontational, forcing the viewer to confront the grotesque reality of plastic invading natural forms. The overall emotional register is one of alarm, sadness, and a call to action.

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Plastic Ocean - FF New York - 2018 | The Creatives Room