The Creatives Room

Plastic Blue

Brand: WWF · Agency: THEBADGUYS · Year: 2021 · Category: Print / OOH · Medium: image

This print campaign from art directors Merve and Semih Keleşoğlu reframes Pantone's Color of the Year as a commentary on pollution. Each ad presents a fictional Pantone swatch for 'Plastic Blue,' where the color field is a high-angle photograph of blue plastic bags, bottles, and caps floating in water. The layout is minimalist and type-driven, mimicking an official Pantone color card with the name 'PLASTIC BLUE' and the code '20-2020' set in clean sans-serif type against a white background.

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Plastic Blue - THEBADGUYS - 2021 | The Creatives Room