The Creatives Room

Photocopier

Brand: Cuervo · Year: 2017 · Category: Commercials · Medium: video

Atmospheric nocturnal visual style marked by deep shadows, high-contrast chiaroscuro, and warm amber practical lighting contrasted against cool interior ambient tones. Framing balances intimate, character-driven close-ups with cinematic wider shots that emphasize isolation and late-night quietude. The color palette is rich and moody, creating an evocative, slightly surreal tone that feels both authentic and cinematic.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Photocopier - 2017 | The Creatives Room